In today’s hyper-competitive app market, cutting through the noise means mastering the right channels and wielding top-tier tools — because if you’re not on top, you’re invisible.

Successful mobile app marketing strategies power apps that dominate the top search results. Think about it — how often do you scroll past the first few apps in a category? Rarely, right? This is no coincidence.

This guide will unpack the essentials of mobile app marketing, offering insights into the latest trends shaping the industry. While the mobile app marketing funnel shares similarities with the traditional digital marketing funnel, the strategies are distinct, requiring a targeted approach.

In 2024, staying ahead means equipping yourself with the best tools and tactics tailored to each phase of your app’s journey. Let’s explore how to promote your app.

Mobile Ad Spend Surge and Customer Lifecycle

The significant growth in mobile ad spend is attributed to the increasing number of smartphone users and the high engagement rates on mobile devices. The boom in mobile video content, particularly on platforms like TikTok, plays a crucial role in driving mobile ad expenditures.

In mobile app marketing, the customer lifecycle is important as it allows you to create content to attract leads and provide a pleasant customer experience at every stage. For example, personalized messages and offers help retain app users and increase their loyalty.

Here are the key stages for mobile marketing:

• Awareness: Creating visibility and interest around your app.
• Acquisition: Driving downloads and installs through various channels.
• Retention: Keeping users engaged and reducing churn.

The mobile marketing lifecycle describes how potential customers learn about a product, purchase it, and become repeat customers using smartphones. This cycle gives marketing, sales, and customer service teams a complete view of the customer journey.

Customer lifecycle management on mobile also includes tracking and analyzing each stage of the cycle to improve performance. With this, you can deliver the right content at the right time.

Stage 1: Building Awareness

Establish a strong foundation before your app’s launch to create visibility and generate interest:

1. Analyze your target audience, competitors, and market trends to tailor your app effectively.
2. Collaborate with a professional app development company to ensure a well-designed, user-friendly, and bug-free app.
3. Optimize your app’s title, description, and keywords to enhance visibility and attract organic traffic.
4. Develop a dedicated website or landing page with detailed information, screenshots, and a clear call to action.

Stage 2: Driving Acquisition

Once your app is ready, focus on strategies to boost downloads and installs:

1. Secure coverage from app review sites and tech blogs to build credibility and attract initial users.
2. Use platforms like Facebook, Twitter, and Instagram to create buzz, engage with potential users, and run targeted ad campaigns.
3. Partner with influencers to promote your app to their followers and expand your reach.
4. Invest in paid ads within app stores to reach users searching for apps in your category.
5. Create engaging content highlighting your app’s features and benefits to drive organic traffic and improve discoverability.

Stage 3: Enhancing Retention

Sustain and grow your user base by focusing on engagement and reducing churn:

1. Continuously collect and analyze user feedback to address issues and make improvements.
2. Regularly update your app with new features and bug fixes to demonstrate commitment to user experience.
3. Implement in-app rewards, personalized content, and push notifications to engage users.
4. Partner with an app marketing company like Namastetu Technology for expert guidance on strategy, execution, and analysis.
5. Utilize analytics tools to monitor user behavior and app performance, guiding informed marketing decisions.

Why Is App Store Optimization Crucial for App Growth?

ASO is crucial for boosting visibility and driving growth in a crowded market with over 5 million apps on Google Play and the Apple App Store. A strategically optimized app store page enhances conversion rates, attracts organic traffic, and complements paid acquisition efforts.

Integrating ASO with your paid campaigns is essential to stand out and achieve cost-effective results. Effective ASO improves discoverability and helps maintain a competitive edge in the app market.

Apple App Store vs. Google Play: Key Differences

While both the Apple App Store and Google Play have similar app approval processes, there are crucial differences to consider for effective ASO:

• • Approval Timeline: Both platforms review apps before launch, with approval times ranging from 24 hours to over a week. Submit your app at least a week in advance if you have a specific release date.

• Unique Features:

• • Apple App Store: Offers a keywords field and a subtitle, which are unavailable on Google Play.
  • Google Play: Includes a short description field, which Apple does not.
• Ranking Factors: Each platform uses distinct criteria to rank and feature apps, impacting how your app is discovered and promoted.

Influencer Marketing Impact

As a customer flips through posts, a vibrant video catches their eye — a popular influencer shares their latest discovery: a must-have mobile app changing their daily routine. The influencer’s enthusiasm and genuine endorsement increase curiosity and motivation for downloading the app.

Influencer marketing trends are crucial for mobile app promotion. With smartphones widely used and social media prevalent, collaborating with trusted influencers can significantly boost your app’s visibility.

Key benefits:

• Amplify Reach: Leverage influencers’ established followings to broaden your app’s exposure.
• Engage Users: Connect with potential users in a genuine way that resonates with their interests.
• Drive Downloads: Encourage app installations through authentic endorsements.

Channels for Effective Mobile App Marketing

1. Affiliate Marketing

Affiliate marketing is a powerful channel that allows you to leverage third-party partners to promote your app in exchange for a commission. This performance-based approach is cost-effective and scalable, making it ideal for reaching a broader audience. 

You can either create an affiliate program or join an affiliate network, each offering unique benefits and opportunities for app growth.

Here are the best tools for affiliate marketing:

The sector continues to expand at a robust rate of 10% year-over-year, buoyed by its effectiveness and profitability. Notably, 31% of web publishers consider affiliate marketing a top revenue source, while 20% of brand marketers cite it as their most successful channel. 

The most lucrative niches — Education/E-Learning, Travel, and Beauty/Skincare — highlight the diverse opportunities within the field.

Affiliates are optimistic, with 83.1% believing in the sector’s future and the average affiliate marketer earning $8,038 monthly.

2. Social Media Marketing

With over 5 billion global social media users in early 2024, mobile-optimized content is crucial for marketers. They provide an opportunity to engage directly with users, create buzz, and share compelling content that drives downloads.

Social media marketing, whether organic or paid, plays a vital role.

• Organic efforts include posting on platforms like Facebook and Instagram, while paid marketing involves purchasing ad space to expand reach.

Key platforms like Instagram and TikTok, designed for mobile users, are essential. Instagram’s high engagement and TikTok’s rapid growth, with users spending an average of 34 hours monthly, highlight their importance.

As the second-largest search engine with over 2.7 billion users, YouTube remains a powerful tool for video content and driving conversions.

Social media platforms provide an opportunity to engage directly with users, create buzz, and share compelling content that drives downloads.

Here are the top tools for social media marketing:

• Hootsuite: A comprehensive social media management tool that schedules posts, monitors performance, and manages multiple accounts from one dashboard.
• Buffer: Simplifies content scheduling and analytics, allowing you to optimize your social media strategy effectively.
• Sprout Social: Offers detailed analytics and social listening capabilities to help refine your social media campaigns.

3. Paid Advertising

Paid advertising is a quick way to generate app visibility and user acquisition as it combines spending on ad networks, social media ads, or search engine marketing. The key here is to optimize your ad spend by targeting the right audience and using compelling creatives.

Paid advertising key tools:

• Google Ads: A versatile platform that allows you to target users across Google Search, Display Network, and YouTube.
• Facebook Ads Manager: Provides powerful targeting options and detailed analytics for running ads on Facebook and Instagram, including strategies for bottom of funnel Facebook ads to drive conversions.
• AdMob by Google: Specifically tailored for app developers, AdMob helps you monetize your app while promoting it through in-app ads.

4. Email Marketing

Email marketing remains a highly effective channel for engaging with your app users, nurturing leads, and driving conversions. By crafting targeted email campaigns, you can inform your audience about app updates, features, and promotions, ultimately boosting user retention.

An email marketing funnel is a sequence of thoughtfully crafted emails designed to guide subscribers through their journey, ultimately aiming to convert them into loyal customers and advocates.

• Introduce your business with valuable resources in the Awareness stage, provide detailed product information in the Consideration stage, and present a compelling offer in the Conversion stage to drive purchases.

Here are the most optimal tools for email campaigns:

• Mailchimp: A popular tool that offers user-friendly email automation, segmentation, and analytics to improve your email marketing funnel.
• ActiveCampaign: Combines email marketing with CRM features, providing a holistic approach to managing customer interactions.
• Klaviyo: Known for its advanced segmentation and personalized email campaigns, Klaviyo helps drive high engagement rates.

5. Content Marketing

Content marketing can attract and retain a clearly defined audience if valuable and relevant. For mobile apps, this can include blog posts, infographics, videos, and more that educate users about your app’s benefits and features.

Effective content marketing drives organic traffic and enhances your app’s credibility and authority.

Key tools for content marketing analytics and creation:

• HubSpot: A comprehensive platform that combines content management, SEO tools, and analytics to help streamline your content strategy.
• Ahrefs: Provides powerful SEO insights and content research tools to optimize your content marketing efforts.
• Canva: A user-friendly design tool that helps create visually appealing graphics and content for social media, blogs, and more.

6. App Store Optimization (ASO)

App Store Optimization (ASO) is essential for increasing your app’s visibility in app stores, directly impacting downloads and user acquisition. ASO involves optimizing your app’s title, description, keywords, and visuals to rank higher in app store search results.

Top tools for ASO:

• App Radar: Helps in keyword tracking, competitor analysis, and optimizing your app listings for better visibility.
• Sensor Tower: Offers insights into app performance, keyword rankings, and competitive analysis to enhance your ASO strategy.
• TheTool: A comprehensive ASO platform that provides actionable data on app rankings, keywords, and market trends.

7. Influencer Marketing

Influencer marketing leverages the reach and credibility of popular personalities to promote your app. Collaborating with influencers will help amplify your app’s visibility and drive downloads through authentic recommendations and content.

Here are the key instruments:

• Upfluence: A tool that helps identify, manage, and track influencer partnerships, ensuring a streamlined approach to influencer marketing.
• AspireIQ: Provides a comprehensive platform to discover influencers, manage campaigns, and measure performance.
• Grin: Offers end-to-end influencer marketing management, from finding the right influencers to tracking the success of your campaigns.

8. Analytics and Performance Tracking

To make informed decisions and optimize your marketing strategies, it’s crucial to track the performance of your app marketing efforts. Analytics and performance tracking tools provide insights into user behavior, ad performance, and overall app engagement, allowing you to adjust your tactics for better results.

Here are analytics and performance tracking tools:

• Google Analytics for Firebase: Offers detailed insights into app user behavior, engagement, and retention, helping you refine your app marketing strategies.
• Adjust: A mobile measurement company that provides analytics, fraud prevention, and attribution solutions to optimize app marketing.
• AppsFlyer: A robust platform for tracking app installs, in-app events, and ROI from various marketing channels.

Mastering Mobile App Marketing in 2024

Effective mobile app marketing requires a multi-channel approach, leveraging the strengths of each channel to reach, engage, and convert your target audience. Using the right tools in 2024 allows you to streamline your strategies, optimize performance, and achieve your marketing goals.

With over 5 billion social media users and an explosion in mobile ad spend, your app’s visibility hinges on the right mix of awareness, acquisition, and retention tactics. Integrate these channels effectively; you’ll cut through the noise and turn your app into a top contender.

Performance marketing software is essential for businesses of all sizes, from startups to established enterprises, enhancing operations, boosting customer service, and fueling growth.

The post Key Channels for Mobile App Marketing appeared first on Agicent.

So, by this time, you surely might have got an idea of how production and its marketing goes hand-in-hand. Marketing in  itself is a whole new department in business. There are several agencies that provide you with the best marketing solutions. If you really want the best of them, you are at the right place as we have selected the Top App Marketing Agencies here. The main motive of these app marketing agencies is to boost your app’s download stats and make it a success number so that it can easily be discovered on the app stores.

There can be thousands of strategies to follow in the app marketing business. It just depends on what best works for you. All the companies listed here follow some or the other marketing strategy whichever they believe in. For getting down to this conclusion, we have taken various factors into consideration which may be listed as-

1. The number of years they have been into the app marketing business.
2. The uniqueness they carry in the app marketing strategy.
3. The demographics they serve and have been more active.
4. The online rating and customer reviews on various sites like clutch and goodfirms.
5. Their overall performance, media existence and  presence over different sources.
6. The clients and customers they have served in their business span which gives them a reputation to hold.

With all these factors and considerations, the list of Top App Marketing Agencies goes as:-

1.Cyber Infrastructure Inc.

The first name in the List of Top App Marketing Agencies can surely be CIS as they are into this business since 14 years now. It was established with the aim to help customers succeed through high IT skills, and to bring in new employment opportunities in different countries and aid in country’s social development. They have also attained a place where many companies fail to reach. Just as their Tag line- “We make it possible”, they have proved this true by providing solutions to all the technology needs. They are now widespread among different verticals like hospitality, music, industrial manufacturing, etc. The company is now established in 5 countries like US, UK, India, Singapore, South Africa.

Clients– eBay Inc., Nokia, sprint.

2.SeoEaze

SeoEaze is successfully working since 2009, providing digital marketing solutions to clients worldwide. The company comprises of an expert team of professionals who know how to offer the best services to the clients and keep them satisfied. They expertise not only in  SEO but also cover content marketing, social media, digital marketing and more. With around 9 years of experience and knowledge, they have increased the client count which now comprise of small and big businesses. They have proved to be a trusted agency and therefore, holds a place in this list of Top App Marketing Agencies.

Clients– DHFL, BIBA.

3.Five

Five is an App Marketing Agency based in Brooklyn, New York. It was setup back in 2007 and is being serving a large number of clients with their innovative solutions. They set the growth strategy, deliver the product, and continually track, analyze and optimize all the funnels. They are involved into research, design and development and growth marketing for your business. They are known for some of their famous case studies like Moonlight and Rosetta Stone. Hence they cover all the aspects involved in the app marketing and is therefore included in this list of top App Marketing Agency in US.

Clients– Mariott International, Napster.

4.Blue Label Labs

It was established in 2009 and is based in US. They are known for providing end-to-end solution in the app development cycle- from development to app launch and also maintenance post launch. With its offices in New York City and Seattle, its portfolio consists of more than 150 apps developed and launched by themselves. With everything under a roof, they surely are one of the Top App Marketing Agencies in the US.

Clients– American Express, Bloomberg.

5.Moburst

Moburst is an app marketing agency based in San Francisco, California. It is a global mobile success company that helps leading brands and startups master the mobile arena. Their main specialty is helping companies conquer their toughest challenges through cost-effective, creative, and innovative mobile marketing campaigns. They specialize in app optimization and have more than 3800 marketing campaigns for different clients. They provide with unique marketing solutions and have reached the top 10 Chart for 225+ times. With all these establishments and achievements, they truly deserve a place in this list of Top App Marketing Agencies.

Clients– Uber, Samsung.

6.Thinsquare LLC.

Thinsquare is a USA based digital marketing agency established in 2012. In these years, even less than a decade, it is known for solutions like Web Development and E-marketing Services to the clients belonging to the different corners of the world.They are usually being praised by clients for the competitive prices that they offer. They have already completed 100+ projects maintaining the quality of work delivery. They also consider customers as their priority and therefore have excellent customer reviews.

Clients– LeadAction.

7.Appency

Working since 2009, Appency is a team of mobile marketers that serves you and hence you can make a big noise in the app ecosystem. It is an app specific marketing agency that work with different business bodies. It has proved themselves to be the best in dealing with small as well as global business firms. Appency has already worked with many Fortune500 companies and various small business startups as well- which makes it a trust worthy organisation and we can surely name it under the Top App Marketing Agencies.

Clients– FOX-digital entertainment, National Geographic.

8.Dot com infoway

It holds 18+ years of experience in the same domain. A tremendous growth is being observed in the recent years. The client count, projects, employee count all have grown remarkably since they were established. It deals in both development as well as marketing of apps which makes it more versatile when you are searching for a complete pack of solutions under one roof. They bring out new marketing plan almost every month thus providing with innovative solutions.They are quiet flexible that impresses the clients more. The marketing team follows the digital marketing strategy and the team is very knowledgeable about their work.

Clients– Yahoo!, TVS Group.

9.Techmagnate

It is a company that basically deals with marketing of apps and follow digital marketing campaign solely. They have professionals for all divisions of digital marketing like content marketing, SEO, PPC, etc. They are doing quite well following digital marketing as their strategy because almost every industry has implemented digitization. With expertise in digital marketing, they are definitely one of the Top App Marketing Agencies globally.

Clients– Wynk Music, My Airtel.

10.QMobi

It is a agency that works in quite a different way with unique solutions and strategies.  They believe in doing things that the others say are impossible or beyond approach. It is originally based in San Francisco, CA but provides with solutions to the clients and customers worldwide. An excellent way of marketing and promotions is being adopted by them which gets them a place in this list of Top App Marketing Agencies.They use social media, contextual advertising and also work with the largest advertising networks of RTB- and mobile traffic (Smaato, AdColony, Tapcore, Vungle etc.) for lead generation.

With this we end our list of Top App Marketing Agencies, though there are many more but taking under consideration the factors mentioned above, we tried to collect the best out of them. So if you are the one looking for your app marketing, you can surely have a look at the companies mentioned in the list.

If you have any suggestions or idea for the same, you can write us back to sales@agicent.com or you can mention in the comment section below. Your views are appreciated.

For more such lists and articles, stay tuned with our blog and keep reading.

The post Top App Marketing Agencies USA appeared first on Agicent.

Before you start developing an app, you should first understand the demography and tastes of your targeted audience as it helps you to plan better marketing strategies. We’ve noticed that that some App publishers usually ignore this important aspect of app promotions and don’t create a list of Tips to promote Apps beforehand. The more you’re prepared to execute those Tips to promote apps even before an app is launched, the more would be chances of great results right from the beginning.

Our first tip out of the Tips to promote apps, is that you can promote your app majorly in 3 phases as follows:-

– Pre-launch promotional activities.

– Post-launch promotional activities.

– Mature promotional activities.

If an app is still in the development phase, you can start with Pre-launch promotional tactics. After the app gets published, you can market it using Post-launch promotional activities. Basically, these 2 app promotion techniques are used to acquire users and generate leads. After your app hits the maturity level, you can apply Mature promotional activities to keep existing users engaged and attract others.

Let’s now discuss different tips to promote apps involved in each of these app promotional phases:

Pre-launch promotional activities:

1. App Store Optimization:

App Store Optimization is one of the best and initial tips to promote apps. It can totally boost organic downloads of your app and that too without any cost. Various app publishers around the world have termed it to be one of the best app promotional methods. Jozsef Mash Trencsenyi of Fairy Mahjong says, “I had 3x-5x more installs after ASO. FB ads ROI depends on app monetization and LTV.” Another iOS App Development Company publisher, Jason Chang- an app publisher of OysertX says “ASO and FB paid ads too. But when App just launch I think most quickly is press coverage”

Basically, in ASO, you have to optimize the app info so that it ranks higher in the app store search results.

You have to take care of the following elements:

• App name: Write a relevant title of your app based on its core functionality.
• App icon: Design a relevant app icon.
• App description: Add an informative app description with high search volume keywords.
• App category: Pick up a correct category of the app.

2. Landing Page:

If you have a website then you can utilize its web traffic to promote your app. Design a landing page and add it to your website and if you can add a blog to the same. A landing page act as an introductory page for your website visitors and must include following elements:

– App name, icon, and brand logo.

– Informative app description.

– High-quality media content related to the app like screenshots and videos demonstrating app in action.

– All social media platforms where your app marks its presence like Facebook, Twitter, etc.

– Highlighted distinctive features which make your app unique from others.

After adding the landing page, bring visitors to the landing page of your app and then after 10-15 seconds prompt them to install the app. Also, make sure that a QR code of the app is included in the pop-up box.

3. Word of Mouth:

We at Agicent believe that “Word of Mouth” is one of the best app marketing strategies and therefore included this in our Tips to promote apps list. It can help you to build user trust and onboard loyal customers to your app. In this app promotion tactic, you can ask your friends, peers, and family members to share your app with others. As people trust recommendations from friends more, they will surely check out your app. If your app fits in their shoes then these users are going to stay longer as compared to other sources.

4. Local Meetups:

Local Meetups is another app promotion method to make an app popular in a local region. Join any website to find local gatherings near your area and then attend those meetings to talk about your app. Go out there and try to sell your concept to others. Meetup is one of the popular websites that you can use to find local gatherings nearby an area.

Post-launch promotional activities:

5. Press coverage:

If your app is just launched, then press coverage is one of the best marketing tips to promote app. We totally recommend it if you have enough budget. Otherwise, you can send press releases to local newspapers to get a local limelight for your app. If you have an unlimited budget then contact with national and global news channels to target a large user base.

6. Submit app to review and download sites:

If you submit your app to download and review sites that it will help you to get some publicity within their visitors. “Product Hunt” is a very popular platform that you can target to promote your app. Submit your app to Product Hunt and then kick off a conversation and start interacting with people about your app. If your app gets more upvotes and shares from users then it can also be featured on their homepage. Similarly, there are many other sites which allow users to submit their apps and post to their portals, one such popular example is “AppCrawlr”.

7. App store advertisements:

If you can invest in some paid app promotion tips then “App store advertisements” should be considered the first option as it can bring in the most number of paid app installs. This mobile app marketing strategy is also be termed as “Cost Per Install (CPI)”. That implies you have to pay app stores a specific amount of money every time a user downloads your app. To promote an Android app create an AdWords campaign and for iOS app, you can use Search Ads. One of the main limitations of this promotional activity is that it’s ROI is not pretty good. If budget is a concern then you can totally skip this activity.

8. Social media marketing:

Facebook, Twitter, LinkedIn, etc. are some popular social media platforms with millions of daily active users that you can target to promote your app. Being active on social media platforms is one the most important tips to promote apps and shouldn’t’ be ignored at all. As per the app publishers quotes mentioned above, Facebook ads can’t be neglected as it nearly doubled or tripled downloads of their apps. Also, note that Facebook pages don’t perform very well as compared to Groups. So, we highly recommend you to set up a Facebook Group for your app. Groups are more interactive and your app users will be to interact directly with each other.

9. Blogging:

One of the most low cost but effective tips to promote apps is blogging. Tips to promote appBlogging can help you to promote your app in a long run. You can start a blog based on your app idea. Let’s say it is a music app then you can write SEO optimized articles on different topics related to the music industry and post them regularly to your blog. Writing SEO optimized articles will generate organic traffic to your website. You can improve this app promotion tactic by redirecting your visitor to the landing page of your app and then show them a pop-up dialog box to install the app. For better conversions, we will recommend you to optimize the design of your landing page.

10. Traditional marketing techniques:

Old-school marketing tactics like distributing pamphlets, flyers, posting banners, etc. can also be used as tips to promote app. The important point to note here is that these printed media channels should have a QR code to download your app. As this will let users to quickly download the app by scanning the QR code and they won’t have to search on the internet to find your app. If you miss this part then results might not be as expected. If you have more budget in your wallet then also consider advertising on TVs and radios. You can easily create a QR code for your app using a reliable QR code generator .

11. Mature promotional activities:

Once your app enters into the mature state, then you can use these promotional Tips to promote app, and gain more engaging daily active users. However, these strategies require a large amount of money to be conducted. If you have a big pocket to invest then consider following mature marketing tactics:

– Sponsor a local or global event like Paytm promoted a cricket series.

– Offer incentives to existing users and new users like cashbacks, recharge, discounts, coupons, etc.

– Participate in social responsibility events.

Before summing up our discussion, we would like to add that, you don’t need to use all the mentioned app marketing tactics to promote your app. Based on your business, some strategies will work best and some might not perform at all. So, try these instead of trying all these tips to promote apps, use a combination of some and see the results and repeat, and only continue using the ones which provide best ROIs.

Feel free to send us your project inquiries at sales@agicent.com and we will help you to create a marketing plan to boost your app promotions.

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